Making you believe all other options will fail or are too expensive.Positioning VShred as the only solution to your unique problem.A personal story to appeal to audience emotions.Prolonged video that perpetually teases a secret answer.Overall we find the video and quiz to be part of a sophisticated sales funnel that employs virtually every online sales trick. The post quiz video also lays out the fundamentals of their flagship program, Fat Loss Extreme. These designations, called Somatotypes, originated from a disputed psychology theory that posited a relationship between body types and personality traits.ĭepending on your Somatotype, you will be suggested a macronutrient breakdown that shows how many calories you should be eating along with the percentages of fats, proteins, and carbs. People in this category have a hard time putting on weight or building muscle. Ectomorphs - Tall, lean, lithe with not much muscle.Mesomorph - Strong build with an athletic and muscular shape, can gain and lose weight easily.Endomorph - Large amounts of body fat and a rounder body shape.This will vary slightly for men and women but essentially the program separates people into 3 categories:
Then you'll be led to a video where Vince introduces you to his program and explains the segment you fall into.
The advertising for VShred lures you in with an invitation to take a short quiz to find the perfect custom weight loss plan for your body type.įirst you'll be asked to answer a few basic questions regarding: Below we take a comprehensive look at the VShred ecosystem to see if their programs and products can really help people lose weight or if it’s just hype.
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